Testimonials

At What & How, our range of clients might be diverse but one thing that is consistent is the response they give us. Here are a handful of endorsements which provide an insight into Jez’s way of working and added value.

Dale Lui
Managing Director LK2 Architects Ltd and LK2 Sport & Leisure Ltd

Jez Allman (What and How Ltd) was introduced to LK2 Consultants as a growth coach and mentor through Growth Accelerator following a recommendation via Natwest. We have been under his guidance for some 9 months now and it was clear from the outset that he is a solution orientated person and very approachable. 

Our business had the aspiration and potential to grow, but it was proving difficult and frustratingly slow. Jez gave us clarity so that we could focus on the key elements of the business enabling us to accelerate the process, not least, he also gave us the confidence and ability to see through the quagmire of time wasting and non-profit areas of our work. Overnight saw a significant reduction in our most costly, inefficient and abortive work. 

The facts speak for themselves, since Jez’s intervention the business has become much more efficient in all its tasks, which in turn has led in to increased profitability and expansion. There are no magic formula’s here, just well-founded pragmatic business advice. The kind of advice you only get from someone who’s been there and done it! 

Beyond the business expansion the one biggest gain, from a business leader’s perspective, was the ability to get buy-in from the other co-directors. We now have a management team that is constructive in its thought process and efficient in its decision making. The business has achieved more structured goals in the last 9 months than it has in the last twenty years.

Many thanks to Jez Allman (What & How Ltd). 


Ross McManus
Owner, MP Bio Science Ltd

We worked with Jez through Growth Accelerator and found the whole process – and Jez’ input extremely useful. Jez’ approach was entirely focussed on our business and its future requirements – he listened to where we wanted to go and helped us plan a strategy to get there. 

As a consultant prior to starting MP Bio Science Ltd, I knew what I was looking for and feel I would be more difficult to work with than most company Directors, as I did have high expectations. Jez exceeded these expectations and our business was stronger for his input.

I could not recommend Jez highly enough.


Ben Callaghan
Director at BGC Events Ltd

Jez has been able to bring to us, all his experience from an evidently extensive corporate background and combine it with a keen sense of the very different requirements of a small growing business. His personable nature makes it very easy to discuss the issues, from which the strategies have become clear. With Jez as part of our business, I feel totally confident we will achieve our objectives


Andrew Scoular
Chief Executive Officer at British Judo Association

‘It was great working with Jez, as he’s diligent, communicative, structured and brings strategic flare to the table.

He excels in leadership and motivating those around him to deliver significant outcomes through forward planning and being organised to deliver significant operational outcomes. . 

Danny Phillips and David Moffat of iD30Ltd

Working alongside Jez as a consultant on the Purely Roses project was a pleasure and a rarity, delivered on time and on budget.

Jez’s enthusiasm, business insight, energy and marketing savvy would benefit any business looking to improve their strategy.

We’d recommend working with Jez, we’d be more than happy to continue the relationship. A highly recommended business partner!


David Rose
Regional Delivery Manager at Badminton England

I found working with Jez to deliver the strategic and operational outcomes for women’s rugby to be a breath of fresh air.

Jez brought clarity to his team, decisive decision making and robust support to my team at a time when it was needed most. Allied that his superb interpersonal skills and can do attitude we were able to show significant growth working together during his time at the RFU. 

Jez, is and will be an asset to any organisation, no what what size or market


Jo Martin
Area Manager at Rugby Football Union

Jez is a highly motivated and positive individual who supports and challenges his team to achieve their potential, both personally and professionally.

I don’t think I have ever met someone who is so perceptive, and his ability to use this when building relationships is exceptional.


Peter Bath
National Students Development Manager at Rugby Football Union

It was a pleasure to work alongside Jez at the RFU. Heading up a team of c200, his outstanding people skills and positive attitude improved our ability to work across functions and motivated the whole team to deliver projects to a high standard and on time.


Andy Lees
ECB National Participation Manager – Last Man Stands

Jez’s work was always thorough and intelligent as well as delivered with a smile. I would have no hesitation in recommending him.


Alan Rootkin
Customer Account Director at Twinings

Jez has a fantastic positive ‘can do’ attitude which allows him to galvanise teams to deliver excellent results. He has a natural ability to network at all levels and to develop effective external relationship


Jonathan Plows
Sales Director- Sacla UK

Jez is an excellent business partner. He encourages ideas, introducing an entrepreneurial style of thinking to achieve results that are above standard expectations.

I’d also recommend his ability to help people grow due to his training skills and broad development approach, based largely on his ability to build relationships quickly and influence people effectively.


Chris Richardson
Independent Consumer Goods Professional

Jez is a professional and effective Senior Business Manager, he is also a very personable colleague and an asset to any team. 

Over the past 25 years Jez has developed a broad commercial expertise, and he brings results driven strategic creativity to all aspects of his business career.